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Maximise my sales value

Choosing the best way to sell your home

 

There are three key ways to sell a property in Australia:

  • Private treaty / private sale

  • Auction

  • Tender / expression of interest

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Whilst your real estate agent will advise you on the best method of sale for your property, understanding the options is important so you can make an informed decision.

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Your real estate agent is the best person to help guide you. They will consider the following elements before recommending the best method of sale:

 

  • Property type

  • Property location 

  • Market condition

  • Timing - how quickly you want to sell  

  • Personal preferences

 

Your agents goal is to sell your property for the best possible price and the method of sale is key. Discussing this up front with your real estate agent is an important piece of the selling puzzle.

Choosing the right real estate agent for you

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"Agents might look the same if you squint, but when you put them under the microscope, the differences are significant."
- John McGrath, Founder, Executive Director

 

When selecting a real estate agent, we believe the difference between employing a good agent versus a great agent, can affect your sale price by 5% to 10%.

 

We have over 30 years of experience selling properties, many for record prices. With a reputation of consistently outperforming our competitors on overall vendor experience. How do you identify the best agent for you and your property?

 

  • Do they have local real estate experience?

  • Do they have strong local market knowledge?

  • Have you seen how they perform at an open home?

  • Do you feel comfortable with the sales agent?

  • Are they strong communicators and do they listen?

  • Have you reviewed their sales results?

  • Can they provide strong references?

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What are the cost of selling a house or unit?

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Selling a property comes with a number of costs – some are unavoidable while others are optional. As a seller, being aware of the main costs is important for budgeting and to ensure you are not hit with any surprises down the track.

 

The main costs you will be faced with when selling a property are:

 

  • Conveyancing / legal fees

  • Agent commission

  • Photography and property videos

  • Marketing costs

  • Renovations and cosmetic repairs

  • Styling to sell

  • Auction fee if appropriate

  • Home loan exit fees

  • Moving costs

 

It is a good idea to talk to your local  real estate agent about the cost of selling a property in more detail. Being prepared for these costs can help the sales process run a whole lot smoother. 

Using data to understand your local buyer

 

Knowing what your target buyer is looking for and what they value in a property can make a huge difference to:

 

  • The number of interested buyers you attract

  • How quickly your property sells 

  • How much you sell your property for

 

Your local Agent is uniquely equipped with specific suburb buyer data which would include:

 

  • Real estate portal usage insights

  • Property configuration preferences - number bedrooms, bathrooms and other key features

  • Buyer migration - where are your buyers coming from

 

You may think "well what does that mean for me and my property?"

 

Knowing this information can help inform your marketing campaign to ensure the right features of your property are showcased and your marketing dollars are spent targeting the largest pool of interested buyers.

What is the best way to promote and advertise your property?

 

One of the most important factors of a successful sales campaign is the marketing plan.

 

Creating one that reaches all possible local and active buyers, as well as pinpointing potential passive and out of area buyers, can have a big impact on your final sales price.

 

As the costs to market your property are separate to the agent’s commission, understanding the options you have at your fingertips is a good idea.

 

A strong property marketing plan could include:

 

  • Professional photography, copy writing, floor plan, video

  • Signboards 

  • Digital advertising

  • Real estate portals

  • Print media advertisements and editorial

  • Drop cards and property brochures

  • Email to agent’s database

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